Q. What do I need to know about consumer behavior and new marketing strategies as a first time manager?

As a new manager, how will consumer behavior impact my business?


Consumer behavior impacts what goods and services are purchased from companies. Managers need to understand what marketing strategies are most effective for the customers they serve. How can managers harness the power of new marketing concepts and digital marketing tools to regain their share of the market? The Library offers a variety of ebooks and digital magazines like Marketing News which can help students understand more about consumer behavior.
  • Last Updated Feb 04, 2021
  • Views 4
  • Answered By Amber Eakin

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