Q. What do I need to know about consumer behavior and new marketing strategies as a first time manager?
As a new manager, how will consumer behavior impact my business?
Consumer behavior impacts what goods and services are purchased from companies. Managers need to understand what marketing strategies are most effective for the customers they serve. How can managers harness the power of new marketing concepts and digital marketing tools to regain their share of the market? The Library offers a variety of ebooks and digital magazines like Marketing News which can help students understand more about consumer behavior.
Our Library FAQs provide short answers to common questions to save you time. Each frequently asked question (FAQ) has a concise written answer and often an image or brief video. Many FAQs direct you to other pages of our library website, such as the following:
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